The Hawaii Visitors and Convention Bureau represents the Islands of Hawaii in the highly competitive arena of destination marketing. The mission of the Hawaii Visitors and Convention Bureau is to create sustainable, diversified, travel destination demand for the Hawaiian Islands. The strategic principles of innovation, integration, inclusion and accountability serve as the foundation of HVCB's marketing direction.
HVCB is a private, non-profit, 501(c)(6) corporation. It is truly a public-private partnership: a marketing organization with visitor-industry and general business representation, government funding, Island Chapters which promote the interests of the individual counties, and specialized divisions which focus on vertically integrated areas of expertise. It promotes leisure and business travel, including meetings and conventions, and acts as a catalyst for improving and expanding Hawaii's wide-ranging product offerings and experiences, while creating economic opportunities through tourism.
It is contracted to market the Hawaiian Islands under the auspices of the Hawaii Tourism Authority, which has global oversight for the State in matters concerning the visitor industry.
HVCB manages program planning and leisure and meetings, conventions and incentives marketing strategies for the North America market.